Jose Cuervo

Arguably the world’s most well known tequila brand thanks to the Queen Bey and some over the top advertising.

Role

Design
Art Direction
Production

 

In 2017, we took Cinco de Mayo to a place it had never been celebrated before: Mexico. Mexico, Missouri, that is. A small Midwestern town with a population of roughly 11,000.

Produced in collaboration with Plus Productions

The internet was then asked to vote on what they wanted to see at the party. In hindsight the tequila fountain was probably a bad idea.

 
 

Credits

Alex Lee - Copywriter
Paddy Fraser - Creative Director
Thao Le - Illustration & Animation

Other Projects

GAME ON
Crafted
NBA2K