Charles Schwab
Using fun illustrations to illustrate a not so fun investing problem.
Role
Design
Production
A flat color illustration style was chosen to keep the overall aesthetic clean and simple. Using only Schwab brand colors for the illustrations ensured cohesion. Combined with animation, the illustrations were sophisticated enough for a financial institution but still approachable for novice investors.
Display banners spread the message, and an informative landing page provided somewhere for users to land (pun intended).
Credits